World Lottery Association
California Lottery First in the Nation to Achieve Prestigious Award for Responsible Gaming
The World Lottery Association (WLA) is recognized as the global authority on the lottery business. It is comprised of state-authorized lotteries and gaming organizations from more than 80 countries on six continents. The WLA’s Responsible Gaming Principles and Framework is a certification program that outlines lotteries’ level of commitment to corporate social responsibility and responsible gaming.
In February 2015, the WLA awarded the California Lottery with the highest certification level for its Responsible Gaming programs, making the California Lottery the first in the U.S. to achieve this distinction.
The WLA Level Four award is the highest level of responsible gaming certification recognized internationally. Submissions are reviewed by the WLA’s international panel of corporate social responsibility experts. A WLA Level Four certified lottery has successfully demonstrated that responsible gaming principles are implemented into day-to-day operations and are continuously improving their programs.
In Fiscal Year 2013-14, the Lottery made moving from a Level Three to a Level Four WLA certification a business goal and began the process of identifying new ways to further develop its Responsible Gaming program. The Lottery has implemented key recommendations set forth by the WLA’s Independent Assessment Panel some of which include:
• Launching the nation’s first dedicated Corporate Social Responsibility website in the lottery industry;
• Training 97% of its workforce on responsible gaming;
• Enhancing retailer training;
• Strengthening its relationship with responsible gaming stakeholders; and
• Improving treatment referrals, among other improvements.
The WLA’s Responsible Gaming Principles and Framework allows for cultural and regional differences and is designed to complement and improve the safeguards that individual lottery operators have in place. The 10 Program elements are: Research, Employee Program, Retailer Program, Game Design, Remote Gaming Channels, Advertising and Marketing Communications, Player Education, Treatment Referral, Reporting and Measurement and Stakeholder Engagement.